Public Relations
Description
Introduction to Public Relations
Course Credit: One semester elective
Course Outline
1. Defining Public Relations
2. History & Growth of Public Relations
3. Communication in Public Relations
4. Public Opinion & Attitudes
5. Management in Public Relations
6. Ethics in Public Relations
7. Law & Public Relations
8. Research Methods in Public Relations
9. Types of Media
10. Employee Relations
11. Government Relations & PR
12. Community Relations & PR
13. International Consumer Relations
14. Effective Writing for Public Relations
15. The Public Relations Plan
16. Integrated Marketing Communications
17. Crisis Management in Public Relations
18. Launching a Career in Public Relations
Course Topics
| Category | Objectives |
|---|---|
| Defining Public Relations | Define exactly what public relations is, as well as how it differs from advertising and marketing. Learn more about how communication is involved with public relations. |
| History & Growth of Public Relations | Explore how the mass media, journalism and propaganda have impacted the history of public relations. |
| Communication in Public Relations | Understand the role of communications in public relations. Additionally, learn about the communication models most frequently used in public relations. |
| Public Opinion & Attitudes | Learn more about public opinion and consumer attitudes. You’ll also study persuasion and how it’s used in public relations. |
| Management in Public Relations | Find out more about the functions of management and how these apply to public relations. |
| Ethics in Public Relations | Focus on ethical codes and decision making in the realm of public relations. |
| Law & Public Relations | Familiarize yourself with the First Amendment, copyright infringement and communication law. |
| Research Methods in Public Relations | Compare and contrast the various methods for researching in public relations. |
| Types of Media | Increase what you know about the different forms of media that are prevalent today. Ensure that you understand the role the internet plays in communication. |
| Employee Relations | Learn about the methods for communicating with employees. |
| Government Relations & PR | Explore how the government communicates, as well as the manner that the media reports on the government. |
| Community Relations & PR | Familiarize yourself with the relationship between a business and the community. Additionally, you’ll find information about social responsibility. |
| International Consumer Relations | Work on understanding the history of consumerism up to the present day. Learn more about customer relations and public advocacy. |
| Effective Writing for Public Relations | Examine the steps necessary to write effectively for public relations, including prewriting, self-editing and how to write for your audience. |
| The Public Relations Plan | Make sure you grasp how to develop and present a public relations plan. |
| Integrated Marketing Communications | Ensure that you understand marketing and advertising. You’ll focus on studying the marketing mix and the promotional mix. |
| Crisis Management in Public Relations | Assess the importance of crisis management in public relations. |
| Launching a Career in Public Relations | Evaluate how to begin a successful career in public relations. Learn about resumes, cover letters, networking and job interviews. |
