Marketing & Public Relations

Developing Web Content

Social Media Marketing

Email Newsletters

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Marketing & Public Relations



This course trains students to effectively produce and place content that markets the products and services of a business, company, and nonprofit. Emphasis is on web content and shareable content; also including print-based content, photographic content, copywriting for products, crafting a story, and social media marketing techniques.

Students will be prepared to work as Content Marketers, Public Relations Writers, Website Content Managers, Product Evangelists.

Units include:

  1. Content marketing fundamentals
  2. Content marketing and the art of storytelling
  3. Web content writing
  4. Writing marketing copy
  5. Writing articles
  6. Brochures & Newsletters
  7. Mail Chimp email newsletters
  8. Craft of a story, leading with a story
  9. Grammar fundamentals
  10. Viral Marketing
  11. Marketing fundamentals and tips
  12. Building an online community
  13. Social media marketing with Facebook & Twitter
  14. Product photography
  15. Photo Journalism
  16. Storytelling through Photography
  17. Combining Photos with Text
  18. Link Building
  19. Keyword Strategies for longer life