Description
This course trains students to effectively produce and place content that markets the products and services of a business, company, and nonprofit. Emphasis is on web content and shareable content; also including print-based content, photographic content, copywriting for products, crafting a story, and social media marketing techniques.
Students will be prepared to work as Content Marketers, Public Relations Writers, Website Content Managers, Product Evangelists.
Units include:
- Content marketing fundamentals
- Content marketing and the art of storytelling
- Web content writing
- Writing marketing copy
- Writing articles
- Brochures & Newsletters
- Mail Chimp email newsletters
- Craft of a story, leading with a story
- Grammar fundamentals
- Viral Marketing
- Marketing fundamentals and tips
- Building an online community
- Social media marketing with Facebook & Twitter
- Product photography
- Photo Journalism
- Storytelling through Photography
- Combining Photos with Text
- Link Building
- Keyword Strategies for longer life