Marketing & Public Relations

Description

This course trains students to effectively produce and place content that markets the products and services of a business, company, and nonprofit. Emphasis is on web content and shareable content; also including print-based content, photographic content, copywriting for products, crafting a story, and social media marketing techniques.

Students will be prepared to work as Content Marketers, Public Relations Writers, Website Content Managers, Product Evangelists.

Units include:

1. Content marketing fundamentals
2. Content marketing and the art of storytelling
3. Web content writing
4. Writing marketing copy
5. Writing articles
6. Brochures & Newsletters
7. Mail Chimp email newsletters
8. Craft of a story, leading with a story
9. Grammar fundamentals
10. Viral Marketing
11. Marketing fundamentals and tips
12. Building an online community
13. Social media marketing with Facebook & Twitter
14. Product photography
15. Photo Journalism
16. Storytelling through Photography
17. Combining Photos with Text
18. Link Building
19. Keyword Strategies for longer life